Patterns of entrepreneurship.
- 2nd ed. / Jack M. Kaplan, Anthony C. Warren.
- Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2006.
- 480 p.
Previous ed.: 2003. Includes index.
Part one: Starting the venture -- Chapter 1.The entrepreneurial process -- Chapter 2.The art of innovation - developing ideas and business opportunities -- Chapter 3.Analyzing the market, customers and competition -- Chapter 4.Setting up the company objectives -- Part two: Sources of financing -- Chatper 5.Financing the closely held company -- Chapter 6.Equity financing for high growth -- Part three: Implementation -- Chapter 8.Business models and the power of information -- Chapter 9.Managing the money -- Part four: Patterns of entrepreneurship: building and exiting -- Chapter 10.Scaling and harvesting the venture -- Chapter 11.Bringing it all together - writing the winning business plan -- Chapter 12.Communicating the opportunity and making a presentation.
This volume aims to guide those who are looking to start a new venture.It presents entrepreneurship from a practitioner's point of view and focuses on the creation of a business plan as it explores the four stages that an entrepreneur encounters.