TY  - BOOK
AU  - Quelch,John A.
AU  - Kashani,Kamran
AU  - Vandermerwe,Sandra
TI  - Cases in European marketing management
T2  - The Irwin series in marketing
SN  - 9780256157222
AV  - HF5415.12.E8 E96 1994
U1  - 658.80094 QUE 
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
KW  - Europe
KW  - Case studies
KW  - Management
KW  - Marketing research
KW  - Sales & marketing management
KW  - thema
N1  - Includes bibliographical references
ER  -