Cases in European marketing management / John A. Quelch, Kamran Kashani, and Sandra Vandermerwe. - Burr Ridge, Ill. : Irwin, c1994 - xiii, 525 p. : ill. ; 24 cm. - The Irwin series in marketing . - The Irwin series in marketing . Includes bibliographical references. ISBN: 9780256157222 0256157227 LCCN: 93041069 Subjects--Topical Terms: Marketing--Case studies--EuropeMarketing--Management--Case studies--EuropeMarketing research--Case studies--EuropeSales & marketing management LC Class. No.: HF5415.12.E8 / E96 1994 Dewey Class. No.: 658.80094 QUE