TY  - BOOK
AU  - Bartlett,Christopher A.
AU  - Ghoshal,Sumantra
AU  - Birkinshaw,Julian M.
TI  - Transnational management: text, cases, and readings in cross-border management
SN  - 9780071232289 (hbk.) :
AV  - HD62.4 .B365 2004
U1  - 658.049 BAR 
PY  - 2004///
CY  - Boston, [Mass.], London
PB  - McGraw-Hill/Irwin
KW  - International business enterprises
KW  - Management
KW  - Business and Management
KW  - ukslc
KW  - International business
KW  - thema
KW  - Multinationals
KW  - Management & management techniques
N1  - Previous ed.: published as by Christopher A. Bartlett, Sumantra Ghoshal. Boston, Mass.; London: Irwin/McGraw-Hill, 2000; Text on lining paper; Includes bibliographical references and index
N2  - Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries
ER  -