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Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams. [electronic resource]

By: Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014Description: 1 online resource (258 pages)ISBN:
  • 9781118863121 (e-book)
  • 9781118863190 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Connected CRM : implementing a big-data-driven, customer-centric business strategy.DDC classification:
  • 658.8/12 23
LOC classification:
  • HF5415.5 .W5823 2014
Online resources:
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes index.

"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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