Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, Mark Blades.
Material type: TextPublication details: Mahwah, N.J. : Lawrence Erlbaum ; London : Eurospan [distributor], 2004.Description: 192 pISBN:- 9780805844887 (hbk.) :
- 0805844880 (cased) :
- 302.2345083 GUN
- HQ784.T4 G858 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 302.2345083 GUN (Browse shelf(Opens below)) | 1 | Available | 128232 |
Includes bibliographical references.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. This text looks to the future in considering how effective codes of practice and regulation will develop.