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Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, Mark Blades.

By: Contributor(s): Material type: TextTextPublication details: Mahwah, N.J. : Lawrence Erlbaum ; London : Eurospan [distributor], 2004.Description: 192 pISBN:
  • 9780805844887 (hbk.) :
  • 0805844880 (cased) :
Subject(s): DDC classification:
  • 302.2345083 GUN
LOC classification:
  • HQ784.T4 G858 2004
Summary: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. This text looks to the future in considering how effective codes of practice and regulation will develop.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 302.2345083 GUN (Browse shelf(Opens below)) 1 Available 128232

Includes bibliographical references.

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. This text looks to the future in considering how effective codes of practice and regulation will develop.

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