Content to commerce [electronic resource] : engaging consumers across paid, owned, and earned channels / Avi Savar.
Material type: TextPublication details: Hoboken : Wiley, 2013.Description: xlvi, 242 p. : ill. (some col.)Subject(s): Genre/Form: DDC classification:- 658.8/72 23
- HF5414 .S378 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.