Libraries, mission & marketing [electronic resource] : writing mission statements that work / Linda K. Wallace.
Material type: TextPublication details: Chicago : American Library Association, c2004.Description: vi, 82 pOther title:- Libraries, mission and marketing
- 027 22
- Z678 .W327 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
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Includes bibliographical references (p. 77-78) and index.
Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.