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The complete guide to self-publishing : everything you need to know to write, publish, promote and sell your own book / Marilyn Ross.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : Writer's Digest ; Newton Abbot : David & Charles [distributor], 2010.Edition: Rev. 5th edDescription: 560 p. ; 22 cmISBN:
  • 9781582977188 (pbk.) :
  • 9781582977188 (alk. paper)
Other title:
  • Self-publishing
Subject(s): DDC classification:
  • 070.593 ROS
LOC classification:
  • Z285.5 .R67 2010
Contents:
Part I: Today\'s publishing scence -- 1.Your portal to self-publishing: enter here -- 2.Alternatives for getting into print: from POD to subsidy publishing and everything in between -- 3.Cyberoptions - reading between the lines of e-books -- Part II: Start-up considerations to get you off on the right foot -- 4.Scoping out a marketable subject -- 5.Product development: writing your book or booklet -- 6.Establishing your publishing company and generating capital -- 7.Mastering operating procedures -- 8.Must-do important early activities -- Part III: Creating a quality product that attracts buyers -- 10.Affordable book manufacturing - the printing process -- Part IV: Killer PR - the great equalizer -- 11.Initiating a nationwide marketing plan with publicity pizzazz -- 12.Using the web to rally buzz and business -- 13.Provocative promotional strategies -- 14.turning book signings into stellar events -- Part V: Selling books the usual ways -- 15.Milking the standard channels of distribution -- 16.Crafting ads that reel in results -- 17.Direct marketing smarts -- 18.Tapping into lucrative subsidiary rights -- Part VI: Nontraditional venues for generating more sales -- 19.Social media marketing - new rules for added revenue -- 20.Originating extraordinary out-of-the-box opportunities -- 21.Seminars, classes, and trade shows can multiply your profits -- Part VII: Propelling your business through the stratosphere -- 22.Bagging the big game: selling your self-published book to a Goliath -- 23.Enlarge your kingdom: move up to mall press status.
Summary: This edition provides writers with step-by-step guidance on every aspect of publishing and marketing a book, as well as appendices that list marketing contacts, government help and vendors.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 070.593 ROS (Browse shelf(Opens below)) 1 Available 217438
Long Loan TUS: Midlands, Main Library Athlone General Lending 070.593 ROS (Browse shelf(Opens below)) 1 Available 217437

Previous ed.: 2002.

Includes bibliographical references and index.

Part I: Today\'s publishing scence -- 1.Your portal to self-publishing: enter here -- 2.Alternatives for getting into print: from POD to subsidy publishing and everything in between -- 3.Cyberoptions - reading between the lines of e-books -- Part II: Start-up considerations to get you off on the right foot -- 4.Scoping out a marketable subject -- 5.Product development: writing your book or booklet -- 6.Establishing your publishing company and generating capital -- 7.Mastering operating procedures -- 8.Must-do important early activities -- Part III: Creating a quality product that attracts buyers -- 10.Affordable book manufacturing - the printing process -- Part IV: Killer PR - the great equalizer -- 11.Initiating a nationwide marketing plan with publicity pizzazz -- 12.Using the web to rally buzz and business -- 13.Provocative promotional strategies -- 14.turning book signings into stellar events -- Part V: Selling books the usual ways -- 15.Milking the standard channels of distribution -- 16.Crafting ads that reel in results -- 17.Direct marketing smarts -- 18.Tapping into lucrative subsidiary rights -- Part VI: Nontraditional venues for generating more sales -- 19.Social media marketing - new rules for added revenue -- 20.Originating extraordinary out-of-the-box opportunities -- 21.Seminars, classes, and trade shows can multiply your profits -- Part VII: Propelling your business through the stratosphere -- 22.Bagging the big game: selling your self-published book to a Goliath -- 23.Enlarge your kingdom: move up to mall press status.

This edition provides writers with step-by-step guidance on every aspect of publishing and marketing a book, as well as appendices that list marketing contacts, government help and vendors.

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