Health promotion : effectiveness, efficiency and equity / Keith Tones and Sylvia Tilford.

Previous ed.: published as Health education. Cheltenham: Stanley Thornes, 1994.

Includes bibliographical references and index.

PART 1: 1. SUCCESSFUL HEALTH PROMOTION: THE CHALLENGE:-The problematic notion of health and its determinants--The social ecology of health--The inequalities issue--The meaning of health promotion--Upstream or downstream? The challenge of victim blaming--Health promotion models and their ideological basis--Health promotion and the prevention of disease--Health promotion and empowerment--An Empowerment Model of health promotion--Ideological divides, false dichotomies and the measurement of success--Evaluation and the meaning of success--Conclusions--References--2. SELECTING INDICATORS OF SUCCESS: THE IMPORTANCE OF THEORIES OF CHANGE:- The importance of theory--Programme planning: the place of research--Theory at the micro level--The \'Health Action Model\'--The dynamics of self-empowerment--Health promotion interventions--Evaluation--Indicators and the proximal-distal chain of effects--Selecting indicators:the importance of theory--References--3. EVALUATION RESEARCH:- Introduction--Methodologies of evaluation--Designing and carrying out evaluation studies--Conclusions--References--PART II: 4. SETTINGS AND STRATEGIES:- The concept of health career--The Settings approach--The Settings Approach: a somewhat contested concept?--Problems for a Settings Approach--Researching health promoting settings--References--5. HEALTH PROMOTION IN SCHOOLS:- Introduction--Schools and health--Historical background and the emergence of the health promoting school--Models of the health promoting school--Ideologies of health education and health promotion in schools--Evaluating health promotion in schools--Schools as a context for evaluation research--Policy - international and national--Overall success of health promoting schools--Conclusions--References--6. HEALTH CARE SETTINGS:- Introduction--Conceptions of health promotion and related activities--General effectiveness of health promotion in primary care--Hospitals--Conclusion--References--7. HEALTH PROMOTION IN THE WORKPLACE:- The workplace, health promotion and a settings approach--Work and health--Different perspectives on success--The management perspective--The worker perspective--Workplace health promotion: blaming the victims?--Planning the programme--Effectiveness of health promotion in the workplace--Effectiveness reviews of workplace health promotion--Health promotion in the workplace: a selective review--References--8. THE MASS MEDIA AND HEALTH PROMOTION:- The meaning of mass media--Mass media theory--Major mass media strategies in health promotion--The synergy of the inter-personal and mass communication strategies--The primacy of pre-testing--Cooperative consultation--Critical consciousness raising, media advocacy and creative epidemiology--Lessons from Mass Communication Theory--A selective review of media studies: general observations--Posters and leaflets--A case study of seat belt use--Substance abuse--References--9. THE COMMUNITY:- The meaning of community--The community development tradition--Approaches to community change--Community development or social planning?--Participation, empowerment and community development--Evaluating community programmes--What indicators of success?--Community projects: some examples of success--Conclusions--Notes--References--10. THE COMMUNITY-WIDE COALITIONS AND INTERSECTORAL WORKING:- Systematic programme planning and community-wide programmes--Citizen prtnership and coalitions--community-wide projects: examples of success?-- International heart health programmes--Indicators of success: the problematical demand for epidemiological indicators--The international heart disease projects re-visited: an appraisal--Inter-sectoral working--References.

This text examines general issues of health promotion, and the application of these issues in particular settings. It focuses on multi-setting interventions, partnerships and intersectoral working and addresses recent government initiatives.