Fighting words [electronic resource] : persuasive strategies for war and politics / Richard F. Miller.
Material type: TextPublication details: New York : Savas Beatie, 2010.Edition: 1st edDescription: l, 332 pSubject(s): Genre/Form: LOC classification:- BF637.P4 M55 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.