Introduction to mass communication : media literacy and culture / Stanley J. Baran.
Material type: TextPublication details: Boston, [Mass.] ; London : McGraw-Hill, c2004.Edition: 3rd edDescription: 1 v. (various pagings) : ill. (chiefly col.), facsims. (chiefly col.), col. maps ports. (chiefly col.) ; 26 cm. + 2 computer optical discsISBN:- 9780071218528 (pbk.) :
- 9780071214285 (pbk.) :
- 9780072923650 (Internet access card) :
- 9780072827606 (CD-ROMs) :
- 0071218521
- 302.23 BAR
- P90
Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 302.23 BAR (Browse shelf(Opens below)) | 1 | Available | 124618 | |||
Long Loan | TUS: Midlands, Main Library Athlone CD | 302.23 BAR (Browse shelf(Opens below)) | CD 474 (a+b) | 1 | Available | 123678 |
Previous ed.: 2002.
Includes bibliographical references (p. R1-R10) and index.
Part one:Laying the groundwork -- 1.Mass communication, culture, and mass media -- 2.Media literacy and culture -- Part two: Media, media industries, and media audiences -- 3.Books -- 4.Newspapers -- 5.Magazines -- 6.Film -- 7.Radio and sound recording -- 8.Television -- 9.Cable and other multichannel services -- 10.The Internet and the World Wide Web: changing the paradigm -- 3.Supporting industries -- 11.Public relations -- 12.Advertising -- 4.Mass-mediated culture in the information age -- 13.Theories and effects of mass communication -- 14.Media freedom, regulation, and ethics -- 15.Global media.
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.