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Electronic commerce 2004 : a managerial perspective / Efraim Turban ... [et al.].

Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Edition: International edDescription: xxxviii, 714 p. : ill. ; 28 cmISBN:
  • 9780131230156 (pbk.) :
  • 0131230158 (pbk.)
Subject(s): DDC classification:
  • 658.872 TUR
LOC classification:
  • HF5548.32 .E34 2003
Contents:
I. INTRODUCTION TO E-COMMERCE AND E-MARKETPLACES. 1. Overview of Electronic Commerce. 2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts. Appendix 2A: Build to Order Production. II. INTERNET CONSUMER RETAILING. 3. Retailing in Electronic Commerce: Products and Services. 4. Consumer Behavior, Online Market Research, and Customer Relationship Management. 5. Online Advertising. III. BUSINESS-TO-BUSINESS E-COMMERCE. 6. Company-Centric B2B and E-Procurement. Appendix 6A: From Traditional to Internet-Based EDI. 7. Public B2B Exchanges and Portals. Appendix 7A: Communication Networks and Extranets for B2B. IV. OTHER EC MODELS AND APPLICATIONS. 8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC. Appendix 8A: Intranets. 9. E-Government, E-Learning, and Other EC Applications. 10. Mobile Commerce and Pervasive Computing. V. EC SUPPORT SERVICES. 11. Auctions. 12. E-Commerce Security. 13. Electronic Payment Systems. 14. Order Fulfillment, Content Management, and Other Support Services. VI. EC STRATEGY AND IMPLEMENTATION. 15. E-Commerce Strategy and Global EC. 16. Launching a Successful Online Business. 17. Legal, Ethical, and Social Impacts of EC. VII. ONLINE APPLICATION DEVELOPMENT. 18. Building EC Applications and Infrastructure. ONLINE APPENDIX. Current EC Research. ONLINE TECHNICAL APPENDIXES. A. Infrastructure for Electronic Commerce. B. Web Page Design and Creation. C. Web Programming. D. Software Agents. ONLINE TUTORIALS. T1. EC Business Planning. T2. Building a Storefront. T3. The Supply Chain and Its Management.
Summary: Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUR (Browse shelf(Opens below)) 1 Available 124793
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUR (Browse shelf(Opens below)) 1 Available 121573

Includes bibliographical references and index.

I. INTRODUCTION TO E-COMMERCE AND E-MARKETPLACES. 1. Overview of Electronic Commerce. 2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts. Appendix 2A: Build to Order Production. II. INTERNET CONSUMER RETAILING. 3. Retailing in Electronic Commerce: Products and Services. 4. Consumer Behavior, Online Market Research, and Customer Relationship Management. 5. Online Advertising. III. BUSINESS-TO-BUSINESS E-COMMERCE. 6. Company-Centric B2B and E-Procurement. Appendix 6A: From Traditional to Internet-Based EDI. 7. Public B2B Exchanges and Portals. Appendix 7A: Communication Networks and Extranets for B2B. IV. OTHER EC MODELS AND APPLICATIONS. 8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC. Appendix 8A: Intranets. 9. E-Government, E-Learning, and Other EC Applications. 10. Mobile Commerce and Pervasive Computing. V. EC SUPPORT SERVICES. 11. Auctions. 12. E-Commerce Security. 13. Electronic Payment Systems. 14. Order Fulfillment, Content Management, and Other Support Services. VI. EC STRATEGY AND IMPLEMENTATION. 15. E-Commerce Strategy and Global EC. 16. Launching a Successful Online Business. 17. Legal, Ethical, and Social Impacts of EC. VII. ONLINE APPLICATION DEVELOPMENT. 18. Building EC Applications and Infrastructure. ONLINE APPENDIX. Current EC Research. ONLINE TECHNICAL APPENDIXES. A. Infrastructure for Electronic Commerce. B. Web Page Design and Creation. C. Web Programming. D. Software Agents. ONLINE TUTORIALS. T1. EC Business Planning. T2. Building a Storefront. T3. The Supply Chain and Its Management.

Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.

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