The innovation manual [electronic resource] : integrated strategies and practical tools for bringing value innovation to the market / David Midgley.
Material type:
TextPublication details: Chichester, England ; Hoboken, N.J. : John Wiley & Sons, c2009.Description: xii, 316 pSubject(s): Genre/Form: DDC classification: - 658.5/14 22
- HD45 .M53 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
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Includes bibliographical references and index.
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.