Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: London : Prentice Hall International, c1995.Edition: 7th edDescription: xiv, 738 p.; ill. ; 26 cmISBN: - 0131817698 (pbk.)
- 658.8 KER
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 00210882 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 106970 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 106971 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 106972 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 103866 |
On cover: Prentice Hall International editions.
Originally published: Englewood Cliffs, N.J. : Prentice-Hall, c1995.
Includes bibliographical references and indexes.
1.Foundations of strategic marekting management -- 2.Financial aspects of marketing management -- 3.Marketing decision making and case analysis -- 4.Opportunity analysis and market targeting -- 5.Marketing research -- 6.Product and service strategy and management -- 7.Marketing communications strategy and management -- 8.Marketing channcel strategy and management -- 9.Pricing strategy and management -- 10.Marketing strategy reformulation: the control process -- 11.Comprehensive marketing programs.