Strategic management : concepts and cases / Arthur A. Thompson, A. J. Strickland III.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 13th edDescription: 1 v. (various pagings) : col. ill., maps ; 26 cmISBN:- 9780072443714 (cased) :
- 9780071121323 (International ed.) :
- 0071236139
- 658.4012 THO
- HD30.28 .T53 2003
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658.4012 THO Strategic management : concepts and cases / | 658.4012 THO Strategic management : concepts and cases / | 658.4012 THO Strategic management : concepts and cases / | 658.4012 THO Strategic management : concepts and cases / | 658.4012 THO Strategic management : concepts and cases / | 658.4012 THO Strategic management : concepts and cases / | 658.4012 THO Strategic management : concepts and cases / |
Includes bibliographical references and indexes.
Part 1: The Concepts and techniques of stategic Management: 1 The stategic Management Process: An Overview -- 2. Establishing company direction -- 3 Industry and competitive analysis -- 4. Evaluating company resources and competitive capabilities -- 5. Strategies for Competing in Gobalizing markets -- 7 Business Models and strategies in the Internet Era -- 8. Tailoring strategy to fir specific Industry and company situations -- 9. Stategy and competitive advantage in diversified companies -- 10. Evaluting the strategies of diversified companies -- 11. Building resource strengths and Organizational Capabilities -- 12. Managing the internal Organization to promote better strategy executive -- 13. Corporate culture and leadership. -- Part 2. Cases in Strategic Management