Managing health promotion : developing healthy organizations and communities. Ina Simnett.

Includes bibliographical references and index.

Chapter 1.What is health promotion and why invest in it?:- The meaning of health promotion--The concept of health gain and investing in health promotion--Managing for health gain--The meaning of health promotion management--Working together in health-promoting organizations--Linking the health and environment agendas--Notes, references and further reading -- Chapter 2: How you can get from where you are to where you want to be:- The need for health development--Assessing your approach to developing health promoting organizations--Organizational structures and health development--The process of health development--Designing a health development strategy--Notes, references and further reading -- Chapter 3: The stepping-stones of health developmnet:- Improving your own health development potential--Developing health-promoting organizations--Developing the health potential of your staff--Commissioning: Formulating health strategy and programmes--Providing: Working towards better health in your own setting--Working in health partnerships--Notes, references and further reading -- Chapter 4: Quality improvement and health development:- Quality improvement and health promotion work--Setting up a system for managing the quality of health promotion work--Quality and participation by local people in health promotion--Getting started: Guidelines for providers--How to specify the quality of health promotion work--Quality management of people--The role of the manager in professional development--Notes, references and further reading -- Chapter 5: Audit and the management of health promotion :- What is Audit?--Why audit of health promotion is necessary--How to conduct a health promotion audit--Guidelines for conducting an audit--Notes, references and further reading-- Chapter 6: Setting goals and objectives and measuring achievements of health promotion :- Health strategies--Setting goals and objectives for health promotion--Evaluation and review of health promotion--Notes, references and further reading-- Chapter 7: Improving management processes for health development:- Spreading leadership--Facilitation--Developing new management--How to resolve conflicts and improve the quality of working life--How to build health-promoting teams--How to work in partnerships for better health--Notes, references and further reading -- Chapter 8: Learning from others involved in health development:- Strategic approaches to health promotion--Health at work--Developing health-promoting schools--Developing health-promoting hospitals--Recommendations for the future--Notes, references and further reading -- Chapter 9: Involving local people in health development:- Empowering people for better health--Understanding yourself and your clients--Developments in behavioural research--The future role of primary health care--Developing life skills--Reaching the parts and people that others miss--Concluding thoughts--Notes, references and further reading.

This is a concise, practical and easy-to-read guide to the improved management of health promotion. It will provide managers with techniques to use and the understanding to enable them to create change and adapt to new circumstances.