Promoting health : a practical guide / Linda Ewles, Ina Simnett.

Previous ed.: London: Scutari, 1995.

Published in association with the Royal College of Nursing.

Includes bibliographical references and index.

Part I.Thinking about Health and Health Promotion: 1.What is Health?--What does \'Being Healthy\' mean to you?--Lay and professional concepts of health-- Towards a holistic concept of health--The holistic view--What affects health?--Addressing the determinants of health--Practice points--Recommended reading--Notes and references -- 2.What is Health Promotion?--Defining health promotion--Health promotion or health education?--Linking health promotion to health gain--The scope of health promotion--A framework for health promotion activities--Developing competence in health promotion--Core competencies in health promotion--National occupational standards for health promotion--Practice points--Recommended reading--Notes and references -- 3. Aims and Values in Health Promotion:- Clarifying health promotion aims--Analysing your aims and values: five approaches--Some more ethical dilemmas--Making ethical decisions--Towards a code of practice--Practice points--Recommended reading--Notes and references -- 4.Who Promotes Health?:- Agents and agencies of health promotion--International organizations--The government--Other national and local organizations--The national health service (NHS)--Health services outside the NHS--Local authorities--Other local organizations and groups--The informal network--Improving your health promotion role--Practice points--Recommended reading--Notes and references-- Part 2.Planning and Managing for Effective Practice: 5.The Basic Planning and Evaluation Process:- Stage 1: Identify nneed and priorities--Stage 2: Set aims and objectives--Stage 3: Decide the best way of achieving the aims--Stage 4: Identify resources--Stage 5: Plan evaluation methods--Stage 6: Set an action plan--Stage 7: Action!--Practice points--Recommended reading--Notes and references--6. Identifying Health Promotion Needs and Priorities :- Concepts of need--Need, supply and demand--Identifying health promotion needs--Finding and using information--Assessing health promotion needs--Setting health promotion priorities--Practice points--Recommended reading--Notes and references-- 7.Skills of Effective Planning:- Health promotion strategic planning--Evidence-based health promotion--Using published research--Doing your own small scale research--Value for money--Audit and evaluation--Practice points--Recommended reading--Notes and references -- 8.Skills of Personal Effectiveness:- Management skills in health promotion--Managing information--Writing reports--Using time effectively--Managing project work--Managing change--Working for quality--Practice points--Recommended reading--Notes and references -- 9. Working Effectively with Other People:-Communicating with colleagues--Coordination and teamwork--Participating in meetings--Effective committee work--Working in health alliances with other organizations--Practice points--Recommended reading--Notes and references-- Part 3: Developing Competence in Health Promotion: 10.Fundamentals of Communication:- Exploring relationships with clients--Self-esteem, self-confidence and communication--Communication barriers--Overcoming language barriers--Non-verbal communication--Listening--Helping people to talk--Asking questions and getting feedback--Written communication--Practice points--Recommended reading--Notes and references -- 11.Using Communication Tools:- Health promotion resources: criteria for choice--The range of health education resources: uses, advantages and limitations--Producing resources--Presenting statistical information--Using mass media in health promotion--Using information technology for health promotion--Practice points--Recommended reading--Notes and references -- 12.Helping People to Learn :- What makes a good teacher?--Some principles of helping people to learn--Guidelines for giving talks--Improving patient education--Teaching practical skills--Practice points--Recommended reading--Notes and references--- 13.Working with Groups:- Kinds of groups--Group leadership--Broup behaviour--Setting up a group--Getting groups going--Discussion skills--Dealing with difficulties--When to use group work--Practice points--Recommended reading--Notes and references -- 14. Helping People towards Healthier Living:- Models of behaviour change--Working for client self-empowerment--Strategies for increasing self-awareness, clarifying values and changing attitudes--Strategies for decision-making--Strategies for changing behaviour--Using strategies effectively--Practice points--Recommended reading--Notes and references -- 15.Working with Communities:- Community-based work in health promotion--Key terms--Principles of community-based work--Community participation--Community development--Community health projects--Developing competence in community work--Practice points--Recommended reading--Notes and references -- 16.Changing Policy and Practice:- Making and influencing local and national health policy--Implementing national health policies at local level--Challenging health-damaging policy--Developing and implementing policies--Campaigning--Practice points--Recommended reading--Notes and references.

For the fourth edition, this popular text has been fully revised and updated to reflect recent developments in the context and practice of health promotion.