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Fashion marketing and PR / Maria Costantino.

By: Material type: TextTextSeries: Fashion files | Fashion filesPublication details: London : Batsford, 1998.Description: 96p. : ill. (chiefly col.), facsims. (chiefly col.), ports. (chiefly col.) ; 25 cmISBN:
  • 9780713483345 (pbk.) :
  • 0713483342
Subject(s): DDC classification:
  • 687.0688 COS
  • 687.0688 21
Summary: Fashion Files is a series that explores key features of the fashion industry. In Fashion Marketing and PR, Maria Costantino examines the increasingly important field of promotion and presentation in setting the discourse of the fashion business.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 687.0688 COS (Browse shelf(Opens below)) 1 Available 118725

Includes bibliographical references (p. 94) and index.

Fashion Files is a series that explores key features of the fashion industry. In Fashion Marketing and PR, Maria Costantino examines the increasingly important field of promotion and presentation in setting the discourse of the fashion business.

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