Information marketing [electronic resource] / Jennifer Rowley.
Material type: TextPublication details: Aldershot, England ; Burlington, VT : Ashgate, c2006.Edition: 2nd edDescription: xvi, 228 p. : illSubject(s): Genre/Form: DDC classification:- 025.04068/8 22
- HD9999.I492 R69 2006
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available | |||
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.