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Information marketing [electronic resource] / Jennifer Rowley.

By: Contributor(s): Material type: TextTextPublication details: Aldershot, England ; Burlington, VT : Ashgate, c2006.Edition: 2nd edDescription: xvi, 228 p. : illSubject(s): Genre/Form: DDC classification:
  • 025.04068/8 22
LOC classification:
  • HD9999.I492 R69 2006
Online resources:
Contents:
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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