International strategic alliances : co-operating to compete / David Faulkner.

By:

Faulkner, David, 1938-

Material type: Text

TextPublication details: London ; New York : McGraw-Hill, c1995.Description: xi,221p. : ill. ; 24cmISBN:

9780077079260 :
0077079264 :

Subject(s):

DDC classification:

658.16 FAU

Summary: This guide describes how to make a success in the global market-place through alliances. It shows how to form the right alliance with the right company and make the partnership work. Case studies are used to illustrate successes and failures in real terms.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.16 FAU (Browse shelf(Opens below))	1	Available		105269

Bibliography: p212-215. _ Includes index.

Includes bibliographical references (p. 212-215) and index.

This guide describes how to make a success in the global market-place through alliances. It shows how to form the right alliance with the right company and make the partnership work. Case studies are used to illustrate successes and failures in real terms.