Promoting health / Linda Ewles, Ina Simnett.

Previous ed.: 1992.

Includes bibliographies and index.

Communicating barriers--Overcoming language barriers--Non-verbal communication--Listening--Helping people to talk--Asking questions and getting feedback--Notes, references and further reading--9. Working with Groups:- Kinds of groups--Group leadership--Group behaviour--Setting up a group--Discussion skills--Dealing with difficulties--Notes, references and further reading--10. Helping People to Make Health Choices:- A Model of stages of changing health behaviour--Working for client self-empowerment--Strategies for increasing self-awareness, clarifying values and changing attitudes--Strategies for changing behaviour--Using strategies effectively--Notes, references and further reading--11. Teaching and Instructing:- What makes a good teacher?--Some principles of effective teaching--Guidelines for giving talks--Improving patient education--Teaching practical skills--Notes, references and further reading--12. Working with communities:- Community-based work in health promotion--Key terms--Principles of community-based work--Community participation--Community development--Community health projects--Developing competencies in community work--Notes, references and further reading-- 13. Changing Policy and Practice:- Making and influencing local and national health policy--Challenging health-damaging policy--Characteristics of power and influence--The politics of influence--Developing and implementing policies--Campaigning--Notes, references and further reading--14. Using and Producing Health Promotion Materials:- Health promotion materials: Criteria for choice--The range of materials - Uses, advantages and limitations--Producing materials--Presenting statistical information--Notes, references and further reading--15. Working with the Mass Media:- Mass media as channels for health issues--Using the mass media for health promotion--Working with radio and television--Working with the local press--Notes, references and further reading.

Part I.Thinking about Health and Health Promotion: 1. Concepts and Determinants of Health:-What does 'Being Healthy' mean to you?--Lay and professional concepts of health--Towards a holistic concept of health--What affects health?--Addressing the determinants of health--Notes, References and further reading -- 2. What is Health Promotion?:- Defining health promotion--Health promotion or health education?--The scope of health promotion--A framework for health promotion activities--Developing competence in health promotion--Notes, references and further reading -- 3. Philosophical Issues in Health Promotion:- Clarifying health promotion aims--Analysing your aims and values: five approaches--Some more ethical dilemmas--Making ethical decisions--Towards a code of practice--Notes, references and further reading -- 4. Identifying Health Promoters and Their Roles:- Agents and agencies for health promotion--Improving your health promotion role--Notes, references and further reading-- Part II. Moving from Theory to Practice: 5. Identifying Health Promotion Needs and Priorities:- Concepts of need--Identifying health promotion needs--Finding and using information--Assessing health promotion needs--Setting health promotion priorities--Notes, references and further reading -- 6. Planning and Evaluating:- Health promotion strategic planning--The planning and evaluation process--Stage 1: Identify needs and priorities--Stage 2: Set aims and objectives-- Stage 3: Decide the best way of achieving the aims--Stage 4: Identify resources-- Stage 5: Plan evaluation methods-- Stage 6: Set an action plan--Stage 7: Action!--Notes, references and further reading -- 7. Some Key Aspects of Managing Health Promotion:- Working with other people: Co-ordination and teamwork--Working with other people: Participating in meetings-- Working with other people:Effective committee work--Communicating with colleagues: Analysing your communication channels--Communicating with colleagues: Writing reports--Managing paperwork: Information systems--Managing time--Managing change--Working for quality--Notes, references and further reading-- Part III: Developing competence in health promotion: 8. Fundamentals of communication:- Exploring relationships with clients--

The aim of this book is to provide an easy-to-read, practical guide for all those who practise health promotion in their everyday work. The book is designed to be used as a self-teaching aid and as a source of material and ideas for course tutors.