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Public relations principles & practice. [edited by] Philip J. Kitchen.

By: Contributor(s): Material type: TextTextPublication details: London : International Thomson Business, 1997.Edition: 1st edDescription: 352pISBN:
  • 9781861520913 (pbk.) :
  • 9781861520913
Subject(s): DDC classification:
  • 659.2 KIT
Contents:
1.Introduction and overview of public relations -- 2.The role of public relations in organisations-- 3.The evolution of public relations: principles and practice -- 4.A strategic perspective for public relations -- 5.The internal communication context -- 6.Public relations: the external publics context -- 7.External public relations activities -- 8.Corporate social responsibility: linking behaviour with reputation -- 9.Finanical and investor public relations -- 10.Government and lobbying activities -- 11.Corporate advertising: the generic image -- 12.Issue and crisis management: fail-safe procedures -- 13.The interaction between public relaitons and marketing -- 14.The emergence of marketing PR -- 15.Developing a research framework: inductive vs deductive? -- 16.Measruing the success rate: evaluationg the PR process and PR programmes -- 17.Role and function: principles and practice revisited.
Summary: The theoretical and conceptual foundations of PR are fully explored, with over 60 case histories to illustrate principles and practice around the world. End-of-chapter questions also help students develop the required knowledge and skills.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.2 KIT (Browse shelf(Opens below)) 1 Available 209890
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.2 KIT (Browse shelf(Opens below)) 1 Available 209887
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.2 KIT (Browse shelf(Opens below)) 1 Available 115520

Includes bibliographical references (p. 307-320) and index.

1.Introduction and overview of public relations -- 2.The role of public relations in organisations-- 3.The evolution of public relations: principles and practice -- 4.A strategic perspective for public relations -- 5.The internal communication context -- 6.Public relations: the external publics context -- 7.External public relations activities -- 8.Corporate social responsibility: linking behaviour with reputation -- 9.Finanical and investor public relations -- 10.Government and lobbying activities -- 11.Corporate advertising: the generic image -- 12.Issue and crisis management: fail-safe procedures -- 13.The interaction between public relaitons and marketing -- 14.The emergence of marketing PR -- 15.Developing a research framework: inductive vs deductive? -- 16.Measruing the success rate: evaluationg the PR process and PR programmes -- 17.Role and function: principles and practice revisited.

The theoretical and conceptual foundations of PR are fully explored, with over 60 case histories to illustrate principles and practice around the world. End-of-chapter questions also help students develop the required knowledge and skills.

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