Public relations principles & practice. [edited by] Philip J. Kitchen.
Material type: TextPublication details: London : International Thomson Business, 1997.Edition: 1st edDescription: 352pISBN:- 9781861520913 (pbk.) :
- 9781861520913
- 659.2 KIT
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.2 KIT (Browse shelf(Opens below)) | 1 | Available | 209890 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.2 KIT (Browse shelf(Opens below)) | 1 | Available | 209887 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.2 KIT (Browse shelf(Opens below)) | 1 | Available | 115520 |
Includes bibliographical references (p. 307-320) and index.
1.Introduction and overview of public relations -- 2.The role of public relations in organisations-- 3.The evolution of public relations: principles and practice -- 4.A strategic perspective for public relations -- 5.The internal communication context -- 6.Public relations: the external publics context -- 7.External public relations activities -- 8.Corporate social responsibility: linking behaviour with reputation -- 9.Finanical and investor public relations -- 10.Government and lobbying activities -- 11.Corporate advertising: the generic image -- 12.Issue and crisis management: fail-safe procedures -- 13.The interaction between public relaitons and marketing -- 14.The emergence of marketing PR -- 15.Developing a research framework: inductive vs deductive? -- 16.Measruing the success rate: evaluationg the PR process and PR programmes -- 17.Role and function: principles and practice revisited.
The theoretical and conceptual foundations of PR are fully explored, with over 60 case histories to illustrate principles and practice around the world. End-of-chapter questions also help students develop the required knowledge and skills.