Strategic management. G. A. Cole.

By:

Cole, G. A. (Gerald A.)

Material type: Text

TextPublication details: London : DP, 1996.Edition: 2nd edDescription: 384p. ; 25 cmISBN:

9781858051840 (pbk.) :
1858051843

Subject(s):

DDC classification:

658.4012 COL

Contents:

Part 1: The Knowledge base of strategic management -- Part 2 The workbook -- Part 3: Stategic management case-studies

Summary: The second edition of Gerald Cole's Strategic Management contains numerous new case studies, with coverage including competitive advantage, business plans, and stragegy formulation. A workbook section presents students with a set of assignments.

Holdings ( 3 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.4012 COL (Browse shelf(Opens below))	1	Available	00211808
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.4012 COL (Browse shelf(Opens below))	1	Available	114932
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.4012 COL (Browse shelf(Opens below))	1	Available	00210150

Previous ed.: 1994.

Includes index.

Part 1: The Knowledge base of strategic management -- Part 2 The workbook -- Part 3: Stategic management case-studies

The second edition of Gerald Cole's Strategic Management contains numerous new case studies, with coverage including competitive advantage, business plans, and stragegy formulation. A workbook section presents students with a set of assignments.