Effective business communications / Herta A. Murphy, Herbert W. Hildebrandt.

By:

Murphy, Herta A

Contributor(s):

Hildebrandt, Herbert William, 1931-

Material type: Text

TextPublication details: New York : McGraw-Hill, c1991.Edition: 6th edDescription: xxiv, [8], 840 p. : ill. (some col.) ; 24 cmISBN:

9780070441576
9780070441590 (test bank)
9780070441583 (instructor's manual)
9780070441606 (study guide)
007044160X (study guide)

Subject(s):

DDC classification:

651.7 MUR

LOC classification:

HF5721 .M85 1991

Incomplete contents:

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	651.7 MUR (Browse shelf(Opens below))	1	Available		106132

Includes bibliographical references (p. 819-830) and index.

1.Importance of effective communications in business -- 2.The process of communication and miscommunication -- 3.Business communicaiton principles -- 4.Business communication principles II -- 5.Legal aspects of business communication -- 6.The process of preparing effective business messages -- 7.Direct requests -- 8.Good-news and neutral messages -- 9.Bad-news messages -- 10.Persuasive requests -- 11.Sales letters -- 12.The written job presentation -- 13.Other job application messages -- 14.Collection messages - written and oral -- 15.Goodwill messages -- 16.Business reports: types, preparation, organization, presentation -- 17.Short reports -- 18.Formal (long) reports -- 19.Proposals -- 20.Successful oral presentations and successful listening -- 21.Sucessful informative speaking -- 22.Successful persuasive speaking -- 23.Successful business meetings -- 24.Successful interpersonal other oral communications -- 25.International and intercultural communication.