Global strategic management / Philippe Lasserre.
Material type: TextPublisher: London : Palgrave, 2018Edition: Fourth editionDescription: xl, 489 pages : illustrations ; 27 cmContent type:- 1137584580
- 9781137584588
- 658.4012 LAS 23
- HD62.4 .L37 2018
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 LAS (Browse shelf(Opens below)) | Available | 225890 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 LAS (Browse shelf(Opens below)) | Available | 225888 |
Includes bibliographical references and index.
Part I.Global contexts 1.Globalization of markets and competition 2.The emerging global environment. 3.Globalization, societies and cultures. 4.Globalization, sustainable development and social responsibility. Part II.Global strategies. 5.Designing a global strategy. 6.Assessing countries' attractiveness. 7.Entry strategies. 8.Global strategic alliances. 9.Global meergers and acquisitions. Part III.Managing globally. 10.Global marketing. 11.Global operations and digital networks. 12.Global innovation. 13.Global financial management. 14.Global human resource management. 15.Designing a global organization. Part IV.Conclusions. 16.Current and future trends in globalization. 17.Global strategic management in action: Haier - the building of a global champion, 1984-2016