Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
Material type: TextPublication details: Boston, Mass. : Harvard Business Press, 2008.Description: xiii, 286 p. : ill. ; 25 cmISBN:- 9781422125007 (hbk.)
- 9781422125007 (hbk.)
- 303.4833 LI
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 303.4833 LI (Browse shelf(Opens below)) | Available | 225317 |
Includes indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.