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Decoding women's magazines : From "Mademoiselle" to "Ms" / Ellen McCracken.

By: Material type: TextTextPublication details: Macmillan, 1992.Description: 341 pages : illustrations ; 22 cmContent type:
Media type:
Carrier type:
ISBN:
  • 0333535901
  • 9780333535905
  • 0333535898
  • 9780333535899
Subject(s): Genre/Form: DDC classification:
  • 302.2324 MCK 12
LOC classification:
  • PN4879.M38
Contents:
Part one.Advertising texts 1.The cover: windows to the future self 2.Covert advertisements 3.Critical approaches to purchased advertising 4.The codes of over advertisements Part two: Editorial texts: the continuum of commodity-based culture 5.Fashion and beauty: transgression, utopia, and containiment 6.Service and home: the seven sisters adapt to the 1980s 7.New workeers and career women: tapping a new generation of spenders 8.Reaching minority women: language, culture, and politics in the service of consumerism 10.Acquisitions, new launches, and adaptations: women's magazines enter the 1990s.
Holdings
Item type Current library Call number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 302.2324 MCK (Browse shelf(Opens below)) Available 225097

Includes bibliographical references and index.

Part one.Advertising texts 1.The cover: windows to the future self 2.Covert advertisements 3.Critical approaches to purchased advertising 4.The codes of over advertisements Part two: Editorial texts: the continuum of commodity-based culture 5.Fashion and beauty: transgression, utopia, and containiment 6.Service and home: the seven sisters adapt to the 1980s 7.New workeers and career women: tapping a new generation of spenders 8.Reaching minority women: language, culture, and politics in the service of consumerism 10.Acquisitions, new launches, and adaptations: women's magazines enter the 1990s.

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