Decoding women's magazines : From "Mademoiselle" to "Ms" / Ellen McCracken.
Material type: TextPublication details: Macmillan, 1992.Description: 341 pages : illustrations ; 22 cmContent type:- 0333535901
- 9780333535905
- 0333535898
- 9780333535899
- 302.2324 MCK 12
- PN4879.M38
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 302.2324 MCK (Browse shelf(Opens below)) | Available | 225097 |
Includes bibliographical references and index.
Part one.Advertising texts 1.The cover: windows to the future self 2.Covert advertisements 3.Critical approaches to purchased advertising 4.The codes of over advertisements Part two: Editorial texts: the continuum of commodity-based culture 5.Fashion and beauty: transgression, utopia, and containiment 6.Service and home: the seven sisters adapt to the 1980s 7.New workeers and career women: tapping a new generation of spenders 8.Reaching minority women: language, culture, and politics in the service of consumerism 10.Acquisitions, new launches, and adaptations: women's magazines enter the 1990s.