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Principles of marketing for a digital age / Tracy L. Tuten.

By: Material type: TextTextPublication details: London : SAGE Publications, 2020.Edition: 1st editionDescription: xiii, 466 pages, colour illustrations, 25 cmContent type:
Media type:
Carrier type:
ISBN:
  • 1526423340
  • 9781526423344 (pbk.)
Subject(s): DDC classification:
  • 658.872 TUT
Contents:
Part 1: The marketing environment 1.Understanding marketing 2.Understanding buyers Part 2: The marketing toolbox 3.Segmentation, targeting, and positioning 4.Marketing research and analysis 5.Marketing strategy Part 3: The marketing mix 6.Creating value: products and services 7.Offering value: price 8.Distributing value: place 9.Communicating value: promotion Part 4: The marketing long game 10.Extending value: people, process, and presence in the customer experience 11.Maintaining value: branding and brand management 12.Maintaining value: branding and brand management
Holdings
Item type Current library Call number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUT (Browse shelf(Opens below)) Pending hold 226080
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUT (Browse shelf(Opens below)) Available 226081
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUT (Browse shelf(Opens below)) Checked out 01/09/2022 225149

Includes index.

Includes bibliographical references and index.

Part 1: The marketing environment 1.Understanding marketing 2.Understanding buyers Part 2: The marketing toolbox 3.Segmentation, targeting, and positioning 4.Marketing research and analysis 5.Marketing strategy Part 3: The marketing mix 6.Creating value: products and services 7.Offering value: price 8.Distributing value: place 9.Communicating value: promotion Part 4: The marketing long game 10.Extending value: people, process, and presence in the customer experience 11.Maintaining value: branding and brand management 12.Maintaining value: branding and brand management

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