Principles of marketing for a digital age / Tracy L. Tuten.
Material type: TextPublication details: London : SAGE Publications, 2020.Edition: 1st editionDescription: xiii, 466 pages, colour illustrations, 25 cmContent type:- 1526423340
- 9781526423344 (pbk.)
- 658.872 TUT
Item type | Current library | Call number | Status | Date due | Barcode | |
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Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | Pending hold | 226080 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | Available | 226081 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | Checked out | 01/09/2022 | 225149 |
Includes index.
Includes bibliographical references and index.
Part 1: The marketing environment 1.Understanding marketing 2.Understanding buyers Part 2: The marketing toolbox 3.Segmentation, targeting, and positioning 4.Marketing research and analysis 5.Marketing strategy Part 3: The marketing mix 6.Creating value: products and services 7.Offering value: price 8.Distributing value: place 9.Communicating value: promotion Part 4: The marketing long game 10.Extending value: people, process, and presence in the customer experience 11.Maintaining value: branding and brand management 12.Maintaining value: branding and brand management