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Corporate strategy for hospitality / Tim Knowles.

By: Material type: TextTextPublication details: Harlow, Essex, England : Longman, 1996.Description: [x], 358 p. : ill. ; 25 cmISBN:
  • 0582281679 (pbk)
Subject(s): DDC classification:
  • 647.940684 KNO
Contents:
The concept of strategic management; laying the ground work for the strategic planning process; the concept of strategic management in the hospitality industry; strategic analysis of the environment, resources and capability; strategic options, evaluation and formulation; strategic implementation, planning and control; growth strategies - management contracts, strategic alliances and joint ventures; growth strategies - franchising; the link between industry structure, independent hotels and consortia; strategic trends and developments.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940684 KNO (Browse shelf(Opens below)) 1 Available 111434

Includes bibliographical references and index.

The concept of strategic management; laying the ground work for the strategic planning process; the concept of strategic management in the hospitality industry; strategic analysis of the environment, resources and capability; strategic options, evaluation and formulation; strategic implementation, planning and control; growth strategies - management contracts, strategic alliances and joint ventures; growth strategies - franchising; the link between industry structure, independent hotels and consortia; strategic trends and developments.

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