Corporate strategy for hospitality / Tim Knowles.
Material type: TextPublication details: Harlow, Essex, England : Longman, 1996.Description: [x], 358 p. : ill. ; 25 cmISBN:- 0582281679 (pbk)
- 647.940684 KNO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940684 KNO (Browse shelf(Opens below)) | 1 | Available | 111434 |
Includes bibliographical references and index.
The concept of strategic management; laying the ground work for the strategic planning process; the concept of strategic management in the hospitality industry; strategic analysis of the environment, resources and capability; strategic options, evaluation and formulation; strategic implementation, planning and control; growth strategies - management contracts, strategic alliances and joint ventures; growth strategies - franchising; the link between industry structure, independent hotels and consortia; strategic trends and developments.