Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal. [electronic resource]
Material type: TextSeries: Consumer behavior collectionPublisher: New York, NY : Business Expert Press, 2018Edition: First editionDescription: 1 online resource (198 pages)Content type:- 9781947441156 (e-book)
- 658.8342 23
- HF5415.32 .R353 2018
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.