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Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] / Ylva French and Sue Runyard.

By: Contributor(s): Material type: TextTextPublication details: Abingdon, Oxon [U.K.] ; New York, N.Y. : Routledge, 2011.Edition: 1st edDescription: xviii, 365 p. : illSubject(s): Genre/Form: DDC classification:
  • 069/.068 22
LOC classification:
  • AM121 .F74 2011
Online resources:
Contents:
pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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