Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] / Ylva French and Sue Runyard.
Material type: TextPublication details: Abingdon, Oxon [U.K.] ; New York, N.Y. : Routledge, 2011.Edition: 1st edDescription: xviii, 365 p. : illSubject(s): Genre/Form: DDC classification:- 069/.068 22
- AM121 .F74 2011
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.