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Why do smart people make such stupid mistakes? : a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams and professional service people / Chris Merrington ; [illustrations by Noel Ford].

By: Material type: TextTextPublication details: St. Albans : Ecademy Press, 2011.Description: 207 pages, illustrations 21 cmISBN:
  • 9781907722011 (pbk.)
Subject(s): DDC classification:
  • 658.4052 MER 23
Contents:
1.Why do smart people make such stupid mistakes? 2.Negotiation principles 3.A front-foot mindset 4.Work smarter, not harder 5.Differentiation and winning new business 6.Pricing profitably 7.Charging higher fees 8.That's a good question 9.Internal negotiations and supplier negotiations 10.Procurement 11.In conclusion

"Spring 80 : 20."

The character "D" in "Stupid" word in title appears in opposite direction.

1.Why do smart people make such stupid mistakes? 2.Negotiation principles 3.A front-foot mindset 4.Work smarter, not harder 5.Differentiation and winning new business 6.Pricing profitably 7.Charging higher fees 8.That's a good question 9.Internal negotiations and supplier negotiations 10.Procurement 11.In conclusion

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