Classic experiments in psychology / Douglas Mook.

Includes bibliographical references and index.

pt. 1. Introduction -- 1. About experiments -- 2. A brief history of experimental psychology -- pt. 2. Psychobiology -- 3. Hermann von Helmholtz and the nerve impulse -- 4. Paul Broca and the speech center -- 5. Karl Lashley : brain mechanisms and learning -- 6. James Olds : reward systems in the brain -- 7. Vincent Dethier : feeding in a fly -- 8. S.P. Grossman : chemical coding in the brain -- 9. Roger Sperry and the bisected brain -- pt. 3. Motivation and emotion -- 10. Neal Miller : fear as a learnable drive -- 11. Neal Miller : conflict -- 12. David McClelland on achievement motivation -- 13. Harry Harlow : a tale of two mothers -- 14. Nikolaas Tinbergen : the study of instinct -- 15. Teitelbaum and Epstein : hunger, thirst, and the brain -- 16. Schachter and Singer : cognition and emotion -- 17. Herman and Polivy : human hunger and cognition -- 18. Walter Mischel and self-control -- pt. 4. Learning -- 19. Edward Thorndike and the law of effect -- 20. Ivan Pavlov and classical conditioning -- 21. Wolfgang Köhler and the mentality of apes -- 22. Edward Tolman and cognitive maps -- 23. B.F. Skinner and operant conditioning -- 24. John Garcia : conditioned taste aversion -- 25. Albert Bandura : imitation and social learning -- 26. Gordon Paul : learning theory in the clinic -- 27. Martin Seligman : learned helplessness -- 28. Lepper et al. on the costs of reward -- pt. 5. Memory -- 29. Hermann Ebbinghaus on memory -- 30. Frederic Bartlett : meaning and memory -- 31. Brenda Milner and the case of H.M. -- 32. Lloyd and Margaret Peterson : short-term forgetting -- 33. Elizabeth Loftus : leading questions and false memories -- 34. Gordon Bower on state-dependent memory -- 35. Collins and Quillian : the structure of semantic memory -- pt. 6. Cognition -- 36. F.C. Donders and reaction time -- 37. The cautionary tale of Clever Hans -- 38. A.S. Luchins on not being mindless -- 39. George Miller on the magic number seven -- 40. Festinger and Carlsmith : cognitive dissonance -- 41. Roger Shepard and mental rotation -- 42. Richard Herrnstein : concepts in pigeons -- 43. Tversky and Kahneman : the framing of decisions -- pt. 7. Perception -- 44. Ernst Weber : the muscle sense and Weber\'s law -- 45. Gustav Fechner and the measurement of mind -- 46. Max Wertheimer on apparent movement -- 47. Selig Hecht and adaptation to the dark -- 48. H.K. Hartline : lateral inhibition in the retina -- 49. Georg von Békésy : the mechanics of hearing -- 50. Jerome Bruner : motivation and perception -- 51. Gibson and Walk : the visual cliff -- 52. Lettvin et al. : what the frog\'s eye tells the frog\'s brain -- pt. 8. Social psychology -- 53. Theodore Newcomb : attitude change at college -- 54. Muzafer Sherif : prejudice and the robbers\' cave -- 55. Kurt Lewin : tensions in the life space -- 56. Solomon Asch on conformity -- 57. Festinger et al. : when prophesy fails -- 58. Stanley Milgram on obedience to authority -- 59. Latané and Darley : the unresponsive bystander -- 60. Benjamin Franklin : Mesmer and animal magnetism.

This book presents, in more depth than textbook treatment permits, the background, conduct, and implications of a selection of classic experiments in psychology. The selection is designed to be diverse showing that even for research in vastly different areas of study, the logic of research remains the same - as do its traps and pitfalls. This book will broaden and deepen the understanding of experimental methods in psychological research, examining where the research questions come from, how questions can be turned into experiments, and how researchers have faced the problems presented by research in psychology.--Jacket.