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Buy this book : studies in advertising and consumption / edited by Mica Nava ... [et al.].

Contributor(s): Material type: TextTextSeries: Communication and mediaPublication details: London : Routledge, 1996.Description: 296p. : ill. ; 24 cmISBN:
  • 9780415141314 (hbk.) :
  • 9780415141321 (pbk.) :
  • 041514132X (pbk.)
Subject(s): DDC classification:
  • 659.1042 NAV
Contents:
IV. Textual strategies. Resort to nostalgia : mountains, memories and myths of time / Andrew Wernick -- Listen to Britain : music, advertising and postmodern culture / Andrew Blake -- Advertising and the modulation of narcissism : the case of adultery / Iain MacRury. V. Readers as producers of meaning. Leaky boundaries : intertextuality and young adult experiences of advertising / Stephanie O'Donohoe -- Cynicism and ambiguity : British corporate responsibility advertisements and their readers in the 1990s / Kim Christian Schr�der -- (Ad)dressing the dyke : lesbian looks and lesbians looking / Reina Lewis and Katrina Rolley. VI. Consumption and identity. "Power dressing" and the construction of the career woman / Joanne Entwistle -- Consumption and identity before going to college, 1970-93 / Michael Smee -- When the meaning is not a message : a critique of the consumption as communication thesis / Colin Campbell.
I. Theories and histories. Paths to mass consumption : Britain and the USA since 1945 / Frank Mort -- Framing advertising : cultural analysis and the incrimination of visual texts / Mica Nava -- Consumer culture and the politics of need / Don Slater -- The Benetton-Toscanini effect : testing the limits of conventional advertising / Pasi Falk. II. The advertsing industry : transitions, processes and reflexivity. Investments in the imaginary consumer : conjectures regarding power, knowledge and advertising / Celia Lury and Alan Warde -- Advertising executives as modern men : masculinity and the UK advertising industry in the 1980s / Sean Nixon -- Capital's cultural study : marketing popular ethnography of US Latino culture / Roberta J. Astroff. III. Case studies : campaigns and products. Image politics : negative advertising strategies and the election audience / Stephen Kline -- Keeping Mrs Dawson busy : safe sex, gender and pleasure in condom advertising since 1970 / Paul Jobling -- Transnational publishing : the case of Elle decoration / Barbara Usherwood -- Addressing the public : television, consumption and the family in Austria in the 1950s and 1960s / Monika Bernold and Andrea Ellmeier.
Summary: In Buy This Book, contributors from Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising, and examine changes in consumer imagery and identity.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 659.1042 NAV (Browse shelf(Opens below)) 1 Available 00212826

Includes bibliographical references and index.

IV. Textual strategies. Resort to nostalgia : mountains, memories and myths of time / Andrew Wernick -- Listen to Britain : music, advertising and postmodern culture / Andrew Blake -- Advertising and the modulation of narcissism : the case of adultery / Iain MacRury. V. Readers as producers of meaning. Leaky boundaries : intertextuality and young adult experiences of advertising / Stephanie O'Donohoe -- Cynicism and ambiguity : British corporate responsibility advertisements and their readers in the 1990s / Kim Christian Schr�der -- (Ad)dressing the dyke : lesbian looks and lesbians looking / Reina Lewis and Katrina Rolley. VI. Consumption and identity. "Power dressing" and the construction of the career woman / Joanne Entwistle -- Consumption and identity before going to college, 1970-93 / Michael Smee -- When the meaning is not a message : a critique of the consumption as communication thesis / Colin Campbell.

I. Theories and histories. Paths to mass consumption : Britain and the USA since 1945 / Frank Mort -- Framing advertising : cultural analysis and the incrimination of visual texts / Mica Nava -- Consumer culture and the politics of need / Don Slater -- The Benetton-Toscanini effect : testing the limits of conventional advertising / Pasi Falk. II. The advertsing industry : transitions, processes and reflexivity. Investments in the imaginary consumer : conjectures regarding power, knowledge and advertising / Celia Lury and Alan Warde -- Advertising executives as modern men : masculinity and the UK advertising industry in the 1980s / Sean Nixon -- Capital's cultural study : marketing popular ethnography of US Latino culture / Roberta J. Astroff. III. Case studies : campaigns and products. Image politics : negative advertising strategies and the election audience / Stephen Kline -- Keeping Mrs Dawson busy : safe sex, gender and pleasure in condom advertising since 1970 / Paul Jobling -- Transnational publishing : the case of Elle decoration / Barbara Usherwood -- Addressing the public : television, consumption and the family in Austria in the 1950s and 1960s / Monika Bernold and Andrea Ellmeier.

In Buy This Book, contributors from Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising, and examine changes in consumer imagery and identity.

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