Marketing health services / Richard K. Thomas.
Material type: TextPublication details: Chicago : Health Administration Press ; Arlington, VA : AUPHA Press, c2010.Edition: 2nd edDescription: xxiii, 495 p. : ill. ; 27 cmISBN:- 9781567933369 (alk. paper)
- 156793336X
- 362.10688 THO
- 362.1068/8 22
- RA410.56 .T48 2010
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone Nursing Collection | 362.10688 THO (Browse shelf(Opens below)) | 1 | Available | 217733 | ||
Short Loan | TUS: Midlands, Main Library Athlone Nursing Collection | 362.10688 THO (Browse shelf(Opens below)) | 1 | Available | 217734 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone Nursing Collection Close shelf browser (Hides shelf browser)
362.10688 FOR Health care marketing : tools and techniques / | 362.10688 THO Health services marketing : a practitioner's guide / | 362.10688 THO Marketing health services / | 362.10688 THO Marketing health services / | 362.1072 BOW Research methods in health : investigating health and health services / | 362.1072 BOW Research methods in health : investigating health and health services / | 362.1072 NEA Research methods for health and social care / |
Includes bibliographical references and index.
Preface to the Second Edition xv Introduction to the Second Edition xix PART I. HEALTHCARE MARKETING: HISTORY AND CONCEPTS The Origin and Evolution of Marketing in Healthcare The Evolving Societal and Healthcare Context Basic Marketing Concepts Marketing and the Healthcare Organization PART II. UNDERSTANDING HEALTHCARE MARKETS The Nature of Healthcare Markets Healthcare Consumers and Consumer Behavior Healthcare Products and Services Factors in Health Services Utilization PART III. HEALTHCARE MARKETING TECHNIQUES Marketing Strategies Traditional Marketing Techniques: Promotional Mix and Media Contemporary Marketing Techniques Healthcare Marketing in International Perspective PART IV. MANAGING AND SUPPORTING THE MARKETING EFFORT Managing and Evaluating the Marketing Process Marketing Research in Healthcare Marketing Planning Sources of Marketing Data PART V. THE FUTURE OF HEALTHCARE MARKETING Healthcare Marketing in and Beyond Glossary References