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Exploring corporate strategy.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 7th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxv, 635 p. : col. ill. ; 27 cmISBN:
  • 9780273687399 (pbk.) :
  • 0273687344 (text and cases)
Subject(s): DDC classification:
  • 658.4012 JOH
LOC classification:
  • HD30.28
Contents:
Part I.Introduction -- 1.Introducing strategy -- Commentary on Part i.Strategy lenses -- Part II.The strategic position -- Introduction to part II. -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- Commentary on part II.Coping with complexity: the 'business idea' -- Part III.Strategic choices -- Introduction to part III.5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directions and methods of development -- Commentary on part III.Strategy selection -- Part IV.Strategy into action -- Introduction to part IV.8.Organising for success -- 9,Enabling success -- 10.Managing strategic change -- Commentary on part IV.strategy into action -- Part V.How strategy develops -- Introduction to part V -- Understanding strategy development -- Commentary on part V.Strategy development in organisations.
Summary: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 217474
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 222721

Previous ed.: 2002.

Includes bibliographical references and index.

Part I.Introduction -- 1.Introducing strategy -- Commentary on Part i.Strategy lenses -- Part II.The strategic position -- Introduction to part II. -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- Commentary on part II.Coping with complexity: the 'business idea' -- Part III.Strategic choices -- Introduction to part III.5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directions and methods of development -- Commentary on part III.Strategy selection -- Part IV.Strategy into action -- Introduction to part IV.8.Organising for success -- 9,Enabling success -- 10.Managing strategic change -- Commentary on part IV.strategy into action -- Part V.How strategy develops -- Introduction to part V -- Understanding strategy development -- Commentary on part V.Strategy development in organisations.

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

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