Innovation and entrepreneurship / John Bessant and Joe Tidd.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780470711446 (pbk.) :
- 9780470711446 (pbk.)
- 658.421 BES
- HD53 .B476 2011
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.421 BES (Browse shelf(Opens below)) | 1 | Available | 215023 |
Previous ed.: 2007.
Includes bibliographical references and index.
The innovation imperative -- Social entrepreneurship and innovation -- Globalisation, development and sustainability -- Individual and organisational characteristics -- Sources of innovation -- Searching for opportunities -- Building the case -- Exploiting networks -- Developing new products and services -- Creating new ventures -- Exploiting knowledge and intellectual property -- Creating value and growing ventures -- Learning to manage innovation.
This is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students, primarily for those studying business and management studies, but also engineering and science degrees with management courses.