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Essentials of health care marketing / Eric N. Berkowitz.

By: Material type: TextTextPublication details: Sudbury, MA : Jones & Bartlett Learning, c2011.Edition: 3rd edDescription: xx, 515 p. : ill., maps ; 23 cmISBN:
  • 9780763783334
  • 0763783331
Subject(s): DDC classification:
  • 362.10688 BER
LOC classification:
  • RA410.56 .B46 2011
Contents:
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Understanding the Consumer -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone Nursing Collection 362.10688 BER (Browse shelf(Opens below)) 1 Available 215848
Short Loan TUS: Midlands, Main Library Athlone Nursing Collection 362.10688 BER (Browse shelf(Opens below)) 1 Available 215847

Includes bibliographical references and index.

The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Understanding the Consumer -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.

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