Essentials of health care marketing / Eric N. Berkowitz.
Material type: TextPublication details: Sudbury, MA : Jones & Bartlett Learning, c2011.Edition: 3rd edDescription: xx, 515 p. : ill., maps ; 23 cmISBN:- 9780763783334
- 0763783331
- 362.10688 BER
- RA410.56 .B46 2011
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone Nursing Collection | 362.10688 BER (Browse shelf(Opens below)) | 1 | Available | 215848 | ||
Short Loan | TUS: Midlands, Main Library Athlone Nursing Collection | 362.10688 BER (Browse shelf(Opens below)) | 1 | Available | 215847 |
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Understanding the Consumer -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.