Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland.
Material type: TextPublication details: Boston, [Mass.] ; London : Pearson, c2012.Edition: 4th ed., Global edDescription: 589 p. : col. ill., col. ports. ; 28 cmISBN:- 9780273761402 (pbk.) :
- 9780273761402
- 338.04 BAR
- HB615 .B374 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Two Hour Loan | TUS: Midlands, Main Library Athlone General Lending | 338.04 BAR (Browse shelf(Opens below)) | 1 | Available | 217502 |
Includes bibliographical references and index.
Part I.Decision to become an entrepreneur -- 1.Introduction to entrpreneurship -- Part 2.Developing successful business ideas -- 2.Recognizing opportunities and generating ideas -- 3.Feasibility analysis -- 4.Writing a business plan -- 5.Industry and competitor analysis -- 6.Developing an effective business model -- Part 3.Moving from an idea to an entrepreneurial firm -- 7.Preparing the property ethical and legal foundation -- 8.Assessing a new venture\'s financial strength and viability -- 9.Building a new-venture team -- 10.Getting financing or funding -- Part 4.Managing and growing an entrepreneurial firm -- 11.Unique marketing issues -- 12.The importance of intellectual property -- 13.Preparting for and evaluating the challenges of growth -- 14.Strategies for firm growth -- 15.Franchising.
'Entrepreneurship' introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.