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Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland.

By: Contributor(s): Material type: TextTextPublication details: Boston, [Mass.] ; London : Pearson, c2012.Edition: 4th ed., Global edDescription: 589 p. : col. ill., col. ports. ; 28 cmISBN:
  • 9780273761402 (pbk.) :
  • 9780273761402
Subject(s): DDC classification:
  • 338.04 BAR
LOC classification:
  • HB615 .B374 2012
Contents:
Part I.Decision to become an entrepreneur -- 1.Introduction to entrpreneurship -- Part 2.Developing successful business ideas -- 2.Recognizing opportunities and generating ideas -- 3.Feasibility analysis -- 4.Writing a business plan -- 5.Industry and competitor analysis -- 6.Developing an effective business model -- Part 3.Moving from an idea to an entrepreneurial firm -- 7.Preparing the property ethical and legal foundation -- 8.Assessing a new venture\'s financial strength and viability -- 9.Building a new-venture team -- 10.Getting financing or funding -- Part 4.Managing and growing an entrepreneurial firm -- 11.Unique marketing issues -- 12.The importance of intellectual property -- 13.Preparting for and evaluating the challenges of growth -- 14.Strategies for firm growth -- 15.Franchising.
Summary: 'Entrepreneurship' introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Two Hour Loan TUS: Midlands, Main Library Athlone General Lending 338.04 BAR (Browse shelf(Opens below)) 1 Available 217502

Includes bibliographical references and index.

Part I.Decision to become an entrepreneur -- 1.Introduction to entrpreneurship -- Part 2.Developing successful business ideas -- 2.Recognizing opportunities and generating ideas -- 3.Feasibility analysis -- 4.Writing a business plan -- 5.Industry and competitor analysis -- 6.Developing an effective business model -- Part 3.Moving from an idea to an entrepreneurial firm -- 7.Preparing the property ethical and legal foundation -- 8.Assessing a new venture\'s financial strength and viability -- 9.Building a new-venture team -- 10.Getting financing or funding -- Part 4.Managing and growing an entrepreneurial firm -- 11.Unique marketing issues -- 12.The importance of intellectual property -- 13.Preparting for and evaluating the challenges of growth -- 14.Strategies for firm growth -- 15.Franchising.

'Entrepreneurship' introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

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