Crafting and executing strategy : the quest for competitive advantage : concepts and cases.

Includes index.

Part one: Concepts and techniques for crafting and executing strategy -- Section A: Introduction and overview -- 1.What is strategy and why is it important? -- 2.Charting a company\'s direction: vision and mission, objectives, and strategy -- Section B: Core concepts and a analytical tools -- 3.Evaluating a company\'s external environment -- 4.Evaluating a company\'s resources, capabilities, and competitiveness -- Section C: Crafting a strategy -- 5.The five generic competitive strategies: which one to employ? -- 6.Strenghtening a company\'s competitive position: strategic moves, timing, and scope of operations -- 7.Strategies for competing in international markets -- 8.Corporate strategy: diversification and the multibusiness company -- 9.Ethics, corporate social responsibility, environmental sustainability, and strategy -- Section D.Executing the strategy -- 10.Building an organization capable of good strategy execution: people, capabilities, and structure -- 11.Managing internal operations: actions that promote good strategy execution -- 12.Corporate culture and leadership: keys to good strategy execution.

Fully revised, this new edition features new perspectives, reflects the best academic thinking, & has strengthened correlation with new research. Chapter content remains solidly mainstream & balanced, mirroring the pragmatism of real-world strategic thinking.