Exploring corporate strategy : text & cases.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2008.Edition: 8th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxi, 881 p. : col. ill., col. maps, col. ports. ; 27 cm. + 1 Internet access cardISBN:- 9780273731566 (pbk.) :
- 9780273723196 (Internet access card) :
- 9780273731566
- 658.4012 JOH
- HD30.28
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 00214803 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 00214579 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 00214581 |
Previous ed.: 2005.
Includes bibliographical references and index.
Introducing strategy -- The environment -- Strategic capability -- Governance and stakeholders -- Strategy and culture -- Business-level strategy -- Innovation & entrepreneurship -- Corporate diversity -- International strategy -- Directions & methods -- Organising for success -- Enabling success -- Managing change -- Strategy development processes -- The Practice of strategy.
An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
CIT Module MGMT 7033 - Core reading