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Exploring corporate strategy : text & cases.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2008.Edition: 8th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxi, 881 p. : col. ill., col. maps, col. ports. ; 27 cm. + 1 Internet access cardISBN:
  • 9780273731566 (pbk.) :
  • 9780273723196 (Internet access card) :
  • 9780273731566
Subject(s): DDC classification:
  • 658.4012 JOH
LOC classification:
  • HD30.28
Contents:
Introducing strategy -- The environment -- Strategic capability -- Governance and stakeholders -- Strategy and culture -- Business-level strategy -- Innovation & entrepreneurship -- Corporate diversity -- International strategy -- Directions & methods -- Organising for success -- Enabling success -- Managing change -- Strategy development processes -- The Practice of strategy.
Summary: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 00214803
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 00214579
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 00214581

Previous ed.: 2005.

Includes bibliographical references and index.

Introducing strategy -- The environment -- Strategic capability -- Governance and stakeholders -- Strategy and culture -- Business-level strategy -- Innovation & entrepreneurship -- Corporate diversity -- International strategy -- Directions & methods -- Organising for success -- Enabling success -- Managing change -- Strategy development processes -- The Practice of strategy.

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

CIT Module MGMT 7033 - Core reading

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