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Global strategy and organization / Anil K. Gupta, Vijay Govindarajan.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2004.Description: xvi, 224 p. : ill. ; 23 cmISBN:
  • 9780471250296 (pbk.) :
  • 9780471250296 (Paper)
Subject(s): DDC classification:
  • 658.049 GUP
Contents:
Preface -- The challenge of globalization -- Developing a global expansion strategy -- Analysis of Wal-Mart\'s global expansion -- Building global competitive advantage -- Cultivating a global mindset -- Leveraging knowledge across the global network -- Creating and managing global business teams -- Transforming the global game -- Globalization in the digital image.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.049 GUP (Browse shelf(Opens below)) 1 Available 215366
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.049 GUP (Browse shelf(Opens below)) 1 Available 215365

Includes bibliographical references and index.

Preface -- The challenge of globalization -- Developing a global expansion strategy -- Analysis of Wal-Mart\'s global expansion -- Building global competitive advantage -- Cultivating a global mindset -- Leveraging knowledge across the global network -- Creating and managing global business teams -- Transforming the global game -- Globalization in the digital image.

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