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International strategy / Susan Segal-Horn, David Faulkner.

By: Contributor(s): Material type: TextTextPublication details: London : Thomson Learning, 2008.Description: 286 pISBN:
  • 9781844801497 (pbk.) :
  • 9781844801497 (Paper)
Subject(s): DDC classification:
  • 658.4012 SEG
LOC classification:
  • HD30.28
Contents:
1.Introductory themes -- Part 1.The external world -- 2.The nature of world trade -- 3.Globalization, anti-globalization and regionalization -- 4.Emerging economies -- 5.The information industries -- 6.Small is valuable: BOPs and SMEs -- Part 2.The contemporary organization of MNCs -- 7.Traditional MNC structure frameworks -- 8.How to organize MNCs: what matters now -- 9.Strategic networks and the virtual corporation -- 10.Co-operative strategies -- 11.Global mergers and acquisitions -- Part 3.The modern world -- 12.Cross-border culture: barriers and benefits -- 13.Learning within MNCs -- 14.Global strategy in services -- 15.The ethical MNC -- 16.Reflections: final thoughts -- Part 4.Case studies
Summary: A look at international strategy, from the planning departments of large multinational organisations and the governments trying to attract their investment to the managers of small or medium-sized firms.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 SEG (Browse shelf(Opens below)) 1 Available 215394
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 SEG (Browse shelf(Opens below)) 1 Available 215395

Includes bibliographical references and index.

1.Introductory themes -- Part 1.The external world -- 2.The nature of world trade -- 3.Globalization, anti-globalization and regionalization -- 4.Emerging economies -- 5.The information industries -- 6.Small is valuable: BOPs and SMEs -- Part 2.The contemporary organization of MNCs -- 7.Traditional MNC structure frameworks -- 8.How to organize MNCs: what matters now -- 9.Strategic networks and the virtual corporation -- 10.Co-operative strategies -- 11.Global mergers and acquisitions -- Part 3.The modern world -- 12.Cross-border culture: barriers and benefits -- 13.Learning within MNCs -- 14.Global strategy in services -- 15.The ethical MNC -- 16.Reflections: final thoughts -- Part 4.Case studies

A look at international strategy, from the planning departments of large multinational organisations and the governments trying to attract their investment to the managers of small or medium-sized firms.

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