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Business research methods : a practical approach / Sheila Cameron and Deborah Price.

By: Contributor(s): Material type: TextTextPublication details: London : Chartered Institute of Personnel and Development, 2009.Description: xxxix, 610 p. : ill. (some col.) ; 27 cmISBN:
  • 9781843982289 (pbk.) :
  • 9781843982289 (Paper)
Subject(s): DDC classification:
  • 658.0072 CAM
LOC classification:
  • HD30.4 .C3 2009
Contents:
Part 1.From first ideas to possible topics -- 1.Practical business research: an overview -- 2.The complexities of business research -- 3.The investigative process -- 4.Stakeholder, power and ethics -- 5.Considering possible topics -- Part 2.Towards a research proposal -- 6.Exploring the literature -- 7.Writing a literature review -- 8.Research questions and purposes -- 9.Data, evidence and sampling -- 10.Choosing a research method -- 11.Crafting a research proposal -- Part 3.Data collection -- 12.Producing a research project from secondary data -- 13.Case study research -- 14.Action-oriented research and action research -- 15.Questionnaires -- 16.Interviews -- 17.Focus groups and workshops -- Part 4.Data analysis -- 18.Grounded theory -- 19.Content analysis -- 20.Representing quantitative data -- 21.Inferential statistical analysis -- 22.Drawing valid conclusions -- Part 5.Essential research skills -- 23.Managing the project -- 24.Managing client relationships -- 25.Learning and reflection -- 26.Writing about research.
List(s) this item appears in: Group Project and Integrative Learning
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.0072 CAM (Browse shelf(Opens below)) 1 Available 00214268

Includes bibliographical references (p. [595]-603) and index.

Includes bibliographical references and index.

Part 1.From first ideas to possible topics -- 1.Practical business research: an overview -- 2.The complexities of business research -- 3.The investigative process -- 4.Stakeholder, power and ethics -- 5.Considering possible topics -- Part 2.Towards a research proposal -- 6.Exploring the literature -- 7.Writing a literature review -- 8.Research questions and purposes -- 9.Data, evidence and sampling -- 10.Choosing a research method -- 11.Crafting a research proposal -- Part 3.Data collection -- 12.Producing a research project from secondary data -- 13.Case study research -- 14.Action-oriented research and action research -- 15.Questionnaires -- 16.Interviews -- 17.Focus groups and workshops -- Part 4.Data analysis -- 18.Grounded theory -- 19.Content analysis -- 20.Representing quantitative data -- 21.Inferential statistical analysis -- 22.Drawing valid conclusions -- Part 5.Essential research skills -- 23.Managing the project -- 24.Managing client relationships -- 25.Learning and reflection -- 26.Writing about research.

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