Business research methods : a practical approach / Sheila Cameron and Deborah Price.
Material type: TextPublication details: London : Chartered Institute of Personnel and Development, 2009.Description: xxxix, 610 p. : ill. (some col.) ; 27 cmISBN:- 9781843982289 (pbk.) :
- 9781843982289 (Paper)
- 658.0072 CAM
- HD30.4 .C3 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 CAM (Browse shelf(Opens below)) | 1 | Available | 00214268 |
Includes bibliographical references (p. [595]-603) and index.
Includes bibliographical references and index.
Part 1.From first ideas to possible topics -- 1.Practical business research: an overview -- 2.The complexities of business research -- 3.The investigative process -- 4.Stakeholder, power and ethics -- 5.Considering possible topics -- Part 2.Towards a research proposal -- 6.Exploring the literature -- 7.Writing a literature review -- 8.Research questions and purposes -- 9.Data, evidence and sampling -- 10.Choosing a research method -- 11.Crafting a research proposal -- Part 3.Data collection -- 12.Producing a research project from secondary data -- 13.Case study research -- 14.Action-oriented research and action research -- 15.Questionnaires -- 16.Interviews -- 17.Focus groups and workshops -- Part 4.Data analysis -- 18.Grounded theory -- 19.Content analysis -- 20.Representing quantitative data -- 21.Inferential statistical analysis -- 22.Drawing valid conclusions -- Part 5.Essential research skills -- 23.Managing the project -- 24.Managing client relationships -- 25.Learning and reflection -- 26.Writing about research.