MBA admissions strategy : from profile building to essay writing / Avi Gordon.
Material type:
TextPublication details: Maidenhead : McGraw-Hill/Open University Press, 2010.Edition: 2nd edDescription: vi, 222 p. : ill. ; 23 cmISBN: - 9780335241170 (pbk.) :
- 9780335241170 (Paper)
- Admission strategy -- Master of business administration degree
- Master of business administration degree -- Handbooks, manuals, etc
- Master of business administration degree
- Business schools -- Admission
- College applications
- Academic writing
- Education
- Education
- Higher & further education, tertiary education
- Business & Management
- 378.1617 GOR
- HF1111
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 378.1617 GOR (Browse shelf(Opens below)) | 1 | Available | 123738 |
Previous ed.: 2005.
Includes bibliographical references and index.
PART ONE: Admissions Fundamentals Marketing to Adcom Attributes that count Admissions fundamentals Investigating schools and managing social media resources What goes on after you hand in your application PART TWO: Profile-building tools and techniques The profiling project Personal profile analysis Professional profile analysis Positioning, messaging, and mapping PART THREE: Essay and interview management The MBA essay question archetypes (part 1) The MBA essay question archetypes (part 2) The MBA essay question archetypes (part 3) Essay approaches and content mapping The interview SECTION FOUR: Writing tools and methods Managing the reader\'s experience Idea discipline, structure, and outlines Improving expression: word and sentence strategies Conclusion
This book focuses on the essay writing process and includes a writing toolbox which has been adapted to meet the specific needs of MBA applicants.