Strategy for tourism / John Tribe.

Includes bibliographical references and index. ; Based on publisher provided data.

Part I: Strategic Purpose Chapter 1 Introduction to Strategy Introduction The meaning of strategy The process of strategy The importance of strategy Contexts and uses of strategy in tourism Competing approaches to strategy Chapter 2 Mission and Purpose Introduction Vision, missions and objectives Types of mission Mission types and mission agenda Mission and reality Governance Social responsibility Stakeholders and stakeholder power Chapter 3 Culture and Strategy Introduction Culture, difference and reproduction Organisational culture The cultural environment Part II: Strategic Analysis Chapter 4 The External Environment: PEST Introduction The political environment The economic environment The socio-cultural environment The technological environment PEST analysis Chapter 5 The External Environment: Competition Introduction Industries, markets and strategic groups Porter\'s five forces analysis Competitor analysis Destination competitiveness Chapter 6 The Internal Environment: Capability Introduction Resources and competences Performance monitoring and control Comparative analysis Evaluation of products SWOT analysis Part III: Strategic Choice Chapter 7 Strategic Options Introduction Porter\'s generic strategies Porter adapted Elasticity and margins Sustaining competitive advantage Game theory Chapter 8 Strategic Directions and Methods Introduction Directions Methods: growth Methods: innovation Chapter 9 Strategic Evaluation Introduction Suitability Acceptability Feasibility Choosing between options Part IV: Strategic Implementation Chapter 10 Organising and Resourcing Introduction Resource planning Design of organisational structure Chapter 11 Managing and Monitoring Introduction Management of change Control mechanisms Effective implementation Chapter 12 Strategy in Action Introduction Preparation of a strategy Strategists Gender and strategy Strategy review Turnaround strategies Crisis management strategies Concluding remarks