Growing and managing an entrepreneurial business / Kathleen R. Allen.

Supplementary multi-media teaching/learning aids also available, among them an interactive web site at: http://www.hmco.com/college.

Includes bibliographical references (p. 660-669) and index.

Entrepreneurial management for the twenty-first century: Entrepreneurship and small-business management; Entrepreneurship and the dynamic environment; Entrepreneurial strategy and the legal environment -- Nature of start-up companies: An overview of the journey; Planning the business; Virtual team building -- Nature of rapidly growing companies: Preparing the management team and the organization for growth; Managing the human resources of the entrepreneurial company; Rapid-growth strategies for entrepreneurial companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic marketing for global growth -- Process management in entrepreneurial companies: From mass production to mass customization, product development in entrepreneurial companies; Process strategy in product companies; Process strategy in retail/wholesale and service businesses -- Managing finances for growth: Financial analysis for growth; Cash planning and working capital management; Financing growth -- Building a business with character: [Cont. in Annot.]

[TofC cont.] Ethics and social responsibility -- Appendix: Koidra-Tek Asia Business Suite business plan. This book ... introduce[s] the reader - the up-and-coming entrepreneur - to the latest perspectives on organizational management.... It proposes that to compete and grow in this challenging environment, companies must [put] the customer at the center of the business and integrat[e] total quality.... The concepts present [in this book] of vision, agile webs, core values, virtual organizations, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a part of business practices today. The key issues in this book revolve around the customer, the product/service, the process, the organization, and leadership, and are considered as interdependent components of an integrated organization. The topics discussed [in this book] have value for small business owners and entrepreneurs alike who need to be proactive and flexible to meet the demands of rapidly changing customer needs in a global marketplace. -Pref.