Quantitative modelling in marketing and management [electronic resource] / by Luiz Moutinho, Kun-Huang Huarng.
Material type: TextPublication details: Singapore ; Hackensack, N.J. : World Scientific, c2013.Description: xxvi, 503 p. : illSubject(s): Genre/Form: LOC classification:- HD30.25 .M68 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.