Leading the narrative [electronic resource] : the case for strategic communication / Mari K. Eder.
Material type: TextPublication details: Annapolis, Md. : Naval Institute Press, 2011.Description: x, 126 p. : illSubject(s): Genre/Form: DDC classification:- 355.3/420973 23
- P96.A752 U6 2011
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
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Includes bibliographical references and index.
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.